Bill Wafford
Bill Wafford serves as Chief Administrative Officer and Chief Financial Officer of QVC Group, the parent entity operating QVC and HSN, two of the world's largest video commerce and televised shopping networks. In this dual role, he oversees financial planning, accounting, and administrative functions across a business that reaches millions of consumers through television, streaming, and digital platforms — all of which carry significant advertising and media dimensions. Wafford brings extensive finance leadership experience to QVC Group, having held senior financial roles prior to his current appointment. QVC Group operates as a major player in the intersection of retail, media, and direct-response advertising, making his role central to the company's commercial and operational strategy.
Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 23, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Bill Wafford serves as Chief Administrative Officer and Chief Financial Officer of QVC Group, the parent entity operating QVC and HSN, two of the world's largest video commerce and televised shopping networks. In this dual role, he oversees financial planning, accounting, and administrative functions across a business that reaches millions of consumers through television, streaming, and digital platforms — all of which carry significant advertising and media dimensions. Wafford brings extensive finance leadership experience to QVC Group, having held senior financial roles prior to his current appointment. QVC Group operates as a major player in the intersection of retail, media, and direct-response advertising, making his role central to the company's commercial and operational strategy.
Career
Chief Administrative Officer and Chief Financial OfficerCurrent
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