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Brief

Syfy

Cable TelevisionBrand· part of Versant Media Group

Syfy delivers a highly engaged, passionate genre-entertainment audience to advertisers through original and acquired sci-fi, fantasy, and horror programming across linear TV and digital platforms.

Last updated Oct 5, 2026 by ATDb automated enrichment

Founded
1992
HQ
New York, New York, United States
Connections
7

AI-drafted from public sources6 sources cited

At a glance

Employees
501-1000
Revenue
$200M-$500M
4integrations1corporate family

About

Leading cable destination for science fiction, fantasy, and horror content in the United States, now operating under Versant Media Group post-NBCUniversal spinoff

Syfy is a cable television network that has been a cornerstone of genre entertainment — science fiction, fantasy, horror, and supernatural content — since its launch in 1992 as The Sci Fi Channel. The network airs a mix of original scripted and unscripted series, movies, and acquired programming, and has produced notable original content including Battlestar Galactica, The Expanse, and Sharknado. Syfy reaches tens of millions of U.S. households through cable and satellite distribution, and its content is also available via streaming platforms and on-demand services. From an advertising and media perspective, Syfy operates as a traditional ad-supported cable network, selling linear TV advertising inventory to brands targeting its predominantly male, 18-49 demographic of genre enthusiasts. The channel also generates revenue through affiliate fees paid by cable and satellite distributors. Its programming strategy is designed to attract and retain a passionate, engaged audience that is attractive to advertisers in consumer electronics, gaming, automotive, and entertainment categories. Syfy was long a subsidiary of NBCUniversal (itself owned by Comcast), sitting within the NBCUniversal Cable Entertainment portfolio alongside channels like USA Network and Bravo. In January 2026, Syfy became part of Versant Media Group following a spinoff of several NBCUniversal cable networks. Under Versant, Syfy continues to operate as an active, distinct media brand competing in the genre entertainment space against networks like AMC, FX, and The CW.

Business model

Ad-supported cable network with affiliate fee revenue

Target market

Advertisers targeting genre entertainment fans (18-49 demographic); cable/satellite distributors

What they offer

  • Linear Cable Network

    24/7 ad-supported cable channel broadcasting science fiction, fantasy, and horror programming to U.S. households

  • Syfy.com

    Digital destination offering news, video clips, full episodes, and genre entertainment content

  • Original Programming

    Commissioned original scripted and unscripted series and movies exclusive to the Syfy brand

  • Syfy Movies

    Original and acquired genre films, including the iconic Sharknado franchise and other made-for-TV movies

  • Advertising Solutions

    Linear and digital advertising inventory targeting genre entertainment fans across Syfy platforms

Key features

Dedicated genre entertainment brand with decades of audience loyaltyOriginal scripted series production capabilityLinear TV advertising inventory with broad cable distributionDigital and on-demand content extensionsCross-platform content availability via streaming partners

Use cases

Brand advertising targeting 18-49 genre entertainment fans on linear TVSponsorship of original programming and tentpole eventsDigital advertising on Syfy.com and connected TV platformsContent licensing and syndication of original programmingCross-promotional opportunities within Versant Media Group cable portfolio

Customer segments

National brand advertisers in consumer electronics, gaming, and entertainmentCable and satellite distributors (affiliate fee customers)Streaming platforms licensing Syfy contentGenre entertainment fans aged 18-49

Tech & specs

Technology stack

Linear TV ad trafficking systemsProgrammatic CTV platformsAudience measurement (Nielsen, Comscore)Ad decisioning and yield management tools

Security & compliance

CCPAFCC RegulationsNAI Guidelines

Deployment

Linear TVConnected TV (CTV)Digital/Streaming

API

No

Corporate history
  1. 1992 · Founded
  2. 2026Came under Versant Media Group
    Current parent
Connection details

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