InVideo

Leading online video creation platform for non-professional editors and content creators

InVideo is a cloud-based video creation and editing platform founded in 2017 that enables users to create professional-quality videos through an intuitive interface, extensive template library, and AI-powered tools. The platform serves content creators, marketers, small businesses, and agencies who need to produce video content quickly without extensive video editing expertise. While not a traditional AdTech company, InVideo operates in the creative technology and marketing technology space, providing tools that support digital advertising and content marketing efforts by enabling users to create video ads, social media content, and promotional materials at scale. InVideo has positioned itself as a democratizing force in video creation, competing with both traditional video editing software and newer AI-powered video platforms. The company offers a freemium SaaS model with tiered subscriptions and has grown significantly by targeting the creator economy and small-to-medium businesses that need affordable, accessible video production tools. With features like text-to-video AI, automated voiceovers, and a library of millions of stock media assets, InVideo addresses the growing demand for video content across digital marketing channels, social media platforms, and advertising campaigns.