Bitmovin

Leading provider of cloud-native video encoding and streaming infrastructure with strong presence in OTT and broadcast markets

Bitmovin is a leading provider of cloud-native video infrastructure software that specializes in video encoding, adaptive streaming, and analytics solutions. Founded in 2013, the company pioneered the commercialization of MPEG-DASH and has become a critical infrastructure provider for major media companies, broadcasters, and streaming platforms worldwide. Their technology enables content providers to deliver high-quality video experiences across multiple devices and network conditions through adaptive bitrate streaming. While not a traditional AdTech company, Bitmovin plays an important role in the digital advertising ecosystem by providing the video infrastructure that enables programmatic video advertising, server-side ad insertion (SSAI), and video analytics that inform advertising strategies. In 2023, Bitmovin was acquired by Dolby Laboratories, enhancing Dolby's position in the streaming media technology market and combining Bitmovin's encoding and delivery expertise with Dolby's audio and visual technologies. The acquisition strengthened both companies' abilities to serve the growing demand for premium streaming experiences and advanced video advertising capabilities.