Aryel

Emerging self-serve AR advertising platform focused on WebAR-first campaign creation and measurement for brands and agencies

Aryel is an Italian-founded AdTech company specializing in augmented reality (AR) advertising and marketing experiences. The platform allows brands, agencies, and marketers to build interactive AR campaigns — including face filters, product try-ons, and 3D experiences — through a no-code/low-code interface, making immersive advertising accessible without deep technical expertise. Aryel distributes these experiences across web-based AR (WebAR), social media, and programmatic display channels. In the AdTech ecosystem, Aryel occupies a niche but growing space at the intersection of creative technology and performance advertising. Its platform supports the full campaign lifecycle: creation, publishing, and analytics — providing engagement metrics and conversion data specific to AR interactions. This positions Aryel as both a creative tool and a measurable media solution, appealing to brands seeking differentiated digital advertising formats. As AR advertising gains traction globally, Aryel competes with players like Poplar Studio, Aircards, and 8th Wall, while also facing indirect competition from social platforms with native AR tools (Meta Spark, Snapchat Lens Studio). Aryel differentiates itself through its self-serve SaaS model, WebAR-first approach, and integrated analytics dashboard, making it particularly attractive to mid-market brands and agencies looking to scale AR campaigns without heavy production costs.