Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […] The post Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why appeared first on AdExchanger.