Primis

Mid-tier video monetization platform serving premium publishers globally

Primis is a video discovery and monetization platform that specializes in helping digital publishers maximize their video content engagement and advertising revenue. The company provides a comprehensive solution that combines video player technology with programmatic advertising capabilities, enabling publishers to deliver personalized video recommendations to their audiences while optimizing ad yield. The platform uses intelligent algorithms to recommend relevant video content to users, increasing time-on-site and engagement metrics for publishers. Primis integrates seamlessly with publishers' existing content management systems and works with major demand-side platforms (DSPs) and supply-side platforms (SSPs) to ensure competitive programmatic ad fill rates. The company serves a global network of premium publishers across various verticals including news, entertainment, sports, and lifestyle. Primis operates in the competitive video advertising technology space, positioning itself as a solution for publishers looking to monetize their video inventory more effectively. The platform's combination of content discovery and monetization capabilities differentiates it from standalone video players or pure ad tech solutions, making it particularly attractive to mid-sized and large publishers seeking to grow their video businesses.