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Brief
DMG Media

DMG Media

Digital Publishing & Mediadmgmedia.co.uk

DMG Media offers advertisers access to one of the UK's largest and most engaged news audiences across premium, brand-safe environments in print and digital, backed by rich first-party audience data.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026

Founded
1896
HQ
London, England, United Kingdom
Connections
7

AI-drafted from public sources4 sources cited

At a glance

Employees
1001-5000
Revenue
£500M–£1B
7integrations

About

One of the UK's largest media owners with a dominant position in both print and digital news publishing, reaching tens of millions of monthly unique users.

DMG Media is one of the United Kingdom's most prominent media companies, publishing iconic titles including the Daily Mail, Mail on Sunday, MailOnline, Metro, i, and New Scientist. As a subsidiary of Daily Mail and General Trust (DMGT), DMG Media reaches tens of millions of readers across print and digital platforms, with MailOnline consistently ranking among the most-visited English-language news websites globally. The company has a significant presence in both traditional print advertising and digital display advertising, making it a major player in the UK media landscape. In the AdTech ecosystem, DMG Media operates as a premium publisher and media owner, offering advertisers access to highly engaged, large-scale audiences across its portfolio of brands. The company has invested in first-party data capabilities, programmatic advertising infrastructure, and branded content solutions to compete in an increasingly data-driven advertising market. DMG Media's commercial arm works with brands and agencies to deliver targeted advertising across display, video, native, and sponsorship formats. DMG Media's market significance stems from its unparalleled reach within the UK market and its ability to offer contextually relevant, brand-safe advertising environments. With growing investment in data and technology, including audience segmentation and identity solutions in a post-cookie world, DMG Media continues to evolve its advertising proposition. The company competes with other major UK publishers such as News UK, Reach plc, and Guardian Media Group for premium advertising budgets.

Business model

Media & Publishing / Advertising

Target market

Enterprise

What they offer

  • MailOnline

    One of the world's most-visited English-language news websites, offering large-scale digital display, video, and native advertising opportunities.

  • Daily Mail & Mail on Sunday

    Flagship print titles with broad UK readership, offering print advertising and integrated print-digital campaigns.

  • Metro

    Free daily commuter newspaper with strong urban reach, offering print and digital advertising to brands targeting commuters.

  • i Newspaper

    Quality daily newspaper acquired in 2019, expanding DMG Media's reach into the quality news segment.

  • New Scientist

    Science and technology magazine offering niche, highly educated audience targeting for relevant advertisers.

  • DMG Media Commercial

    The commercial advertising arm offering branded content, sponsorships, programmatic, and direct display advertising across all titles.

  • First-Party Data & Audience Segments

    Proprietary audience data and segmentation tools enabling targeted advertising across DMG Media's digital properties.

  • Programmatic Advertising

    Programmatic buying capabilities via private marketplace (PMP) and open exchange deals across MailOnline and other digital properties.

Key features

Massive UK and global digital audience via MailOnlinePremium brand-safe editorial environmentsFirst-party audience data and segmentationProgrammatic and direct advertising optionsCross-platform print and digital campaignsBranded content and native advertisingVideo advertising across digital propertiesPrivate marketplace (PMP) deals

Use cases

Brand awareness campaigns targeting large UK audiencesProgrammatic display advertising via PMP dealsContextual advertising alongside relevant editorial contentBranded content and native advertising campaignsVideo advertising to engaged news audiencesAudience extension and retargeting using first-party dataIntegrated print and digital media campaignsCommuter audience targeting via Metro

Customer segments

National and international brand advertisersMedia agencies and buying groupsRetail and e-commerce advertisersFinancial services advertisersFMCG brandsAutomotive advertisersTravel and leisure brandsTechnology companies

Tech & specs

Technology stack

Google Ad Manager (ad serving)Programmatic SSP integrations (Google, Xandr, Index Exchange, Magnite)First-party data management platformIdentity solutions (post-cookie)Content management systemsVideo ad serving technologyAudience analytics and measurement tools

Security & compliance

GDPRUK Data Protection Act 2018IAB TCF (Transparency & Consent Framework)Brand safety standards (GARM)

Deployment

Cloud

API

Limited

Corporate history
  1. 1896 · Founded
See integrations with DMG Media (7)

Explore further

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