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Brief

Seven.One Media

Broadcast & Digital Media Advertising Sales

Delivers mass-reach TV and cross-media advertising solutions across Germany's leading commercial channels, combining broadcast scale with data-driven digital targeting capabilities.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
2000
HQ
Unterföhring, Bavaria, Germany
Connections
1

AI-drafted from public sources1 source cited

About

One of the two dominant commercial TV advertising sales houses in Germany, representing the ProSiebenSat.1 channel portfolio

Seven.One Media GmbH is the central marketing and advertising sales unit of ProSiebenSat.1 Media SE, one of Germany's largest commercial broadcasting groups. The company is responsible for the monetization of advertising inventory across a broad portfolio of TV channels including ProSieben, SAT.1, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as digital and online properties. Seven.One Media serves as the primary interface between advertisers and agencies seeking to reach mass audiences through linear television and connected digital environments in the German-speaking market. The company offers a comprehensive suite of advertising products spanning classic TV spots, addressable TV advertising, digital video, display, and branded content solutions. It also provides data-driven targeting capabilities through its AdTech infrastructure, enabling advertisers to combine the reach of broadcast television with the precision of digital audience targeting. Seven.One Media positions itself as a full-service media sales house capable of delivering integrated cross-media campaigns for national and international brands. As part of ProSiebenSat.1, Seven.One Media holds a dominant position in the German commercial TV advertising market, competing primarily with RTL Group's IP Deutschland for TV budgets, while also competing with digital platforms such as Google and Meta for broader video advertising spend. The company is significant to the German media and advertising ecosystem, representing one of the two major commercial TV advertising sales houses in the country.

Business model

Media Sales / Advertising Sales House

Target market

Enterprise

What they offer

  • TV Spot Advertising

    Classic linear TV commercial airtime across ProSiebenSat.1 channels including ProSieben, SAT.1, and kabel eins

  • Addressable TV (ATV)

    Data-driven, targeted TV advertising delivered to specific audience segments via HbbTV and connected TV environments

  • Digital Video Advertising

    Pre-roll, mid-roll and outstream video ad formats across ProSiebenSat.1 digital properties and streaming platforms

  • Branded Content & Sponsorship

    Custom content integrations, program sponsorships, and branded entertainment solutions within ProSiebenSat.1 programming

  • Cross-Media Campaigns

    Integrated advertising packages combining linear TV, digital, social, and on-site activations for holistic reach

  • SevenOne AdFactory

    In-house creative and production unit offering advertisers tailored content and campaign production services

  • Data & Targeting Solutions

    Audience targeting using first-party data from ProSiebenSat.1's digital ecosystem to enhance campaign precision

Key features

Largest commercial TV reach in Germany across multiple channelsAddressable TV advertising via HbbTVFirst-party audience data from ProSiebenSat.1 digital platformsCross-media planning and buying in a single sales houseIn-house branded content productionProgrammatic TV and digital inventory access

Use cases

National brand awareness campaigns via mass-reach TV advertisingTargeted audience campaigns using addressable TV technologyIntegrated cross-media campaign planning across TV and digitalBranded content and product placement within popular TV programmingPerformance-oriented digital video campaigns on ProSiebenSat.1 digital platforms

Customer segments

Large national advertisers and brand marketersInternational brands entering the German marketMedia agencies and buying groupsFMCG, automotive, retail, and financial services advertisers

Tech & specs

Technology stack

HbbTV for addressable TV deliveryProgrammatic advertising infrastructureFirst-party data management platformAd serving and campaign management systems

Security & compliance

GDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2000 · Founded
Connection details

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