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Brief

Shopsense AI

Retail Media

Shopsense AI transforms television content into shoppable experiences using AI, enabling media companies and retailers to drive measurable commerce outcomes directly from live and on-demand programming.

Last updated Nov 2, 2026 by ATDb automated enrichment · Connections updated Nov 2, 2026

Founded
2022
HQ
New York, New York, United States
Connections
2

AI-drafted from public sources1 source cited

About

Emerging specialist in AI-powered shoppable TV and retail media, targeting broadcasters, streaming platforms, and retailers seeking to monetize content through commerce

Shopsense AI is a technology company specializing in AI-driven shoppable media experiences, primarily focused on the intersection of television content and e-commerce. The platform enables broadcasters, streaming services, and content owners to overlay contextually relevant, purchasable products onto live and on-demand video content, allowing viewers to shop directly from what they are watching. The company's technology uses AI to identify products appearing in or related to on-screen content and surfaces them in real time through companion screens or integrated interfaces, creating a seamless path from content discovery to purchase. Shopsense AI is positioned within the fast-growing retail media and shoppable TV space, serving media companies, retailers, and brands looking to monetize content through commerce. The platform is particularly relevant to the live television and sports broadcasting ecosystem, where real-time product relevance can drive high-intent purchasing moments. The company has partnered with major media properties and retailers to power these experiences, making it a notable player in the convergence of advertising, content, and commerce. For advertisers and marketers, Shopsense AI represents a new channel that blends brand exposure with direct-response commerce, moving beyond traditional TV advertising toward measurable, transactional outcomes. Its technology sits at the intersection of connected TV (CTV) advertising, retail media networks, and AI-powered personalization, making it significant to the evolving media and marketing landscape.

Business model

SaaS / Platform

Target market

Enterprise

What they offer

  • Shoppable TV Platform

    AI-powered platform that overlays contextually relevant, purchasable products onto live and on-demand video content in real time, enabling viewers to shop directly from programming.

  • Retail Media Integration

    Tools for retailers and brands to surface their products within broadcast and streaming content, creating a new retail media channel tied to TV viewership.

  • AI Product Discovery Engine

    AI system that identifies products appearing in or related to on-screen content and matches them to available inventory for real-time shoppable moments.

  • Companion Screen Experience

    Second-screen interface allowing viewers to browse and purchase products surfaced from TV content on mobile or other devices without interrupting viewing.

Key features

Real-time AI product identification and matching from video contentLive TV and on-demand shoppable overlaysCompanion screen and second-screen commerce experiencesRetail media network integrationContextual product recommendations tied to content momentsAnalytics and attribution for commerce-driven media

Use cases

Broadcasters monetizing live sports by surfacing shoppable products related to on-screen actionStreaming services embedding shoppable moments into entertainment programmingRetailers extending their retail media networks into television contentBrands driving direct purchases from TV advertising and product placementsMedia companies creating new commerce revenue streams from existing content libraries

Customer segments

Broadcast and cable television networksStreaming and OTT platformsRetailers and e-commerce brandsSports leagues and rights holdersAdvertisers and media agencies

Tech & specs

Technology stack

Artificial intelligence and machine learningComputer vision for on-screen product recognitionReal-time data processingConnected TV (CTV) integrationsCloud infrastructure

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2022 · Founded
Connection details

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