Glenn Fishback

Glenn Fishback is a seasoned ad-tech and digital media executive whose career spans programmatic advertising, data-driven targeting, and emerging retail media. He is best known for his leadership at The Trade Desk, where he served as President and helped scale the demand-side platform into one of the dominant forces in programmatic advertising. His tenure there gave him deep expertise in audience targeting, data partnerships, and the evolution of connected TV advertising. Fishback later co-founded You.i TV, a platform focused on connected TV application development, further cementing his position at the intersection of streaming media and advertising technology. He has since moved into the retail media space as Chairman of Shopsense AI, a platform that enables shoppable television experiences, allowing viewers to purchase products seen on-screen in real time — a convergence of commerce and content that represents one of the fastest-growing segments in media. Across his career, Fishback has been a consistent operator at the frontier of how advertising technology intersects with new media formats, from programmatic display to connected TV to shoppable media.

Last updated Nov 1, 2026 by ATDb automated enrichment · Connections updated Nov 2, 2026