Kochava Experience

Established independent MMP competing with AppsFlyer and Adjust, known for fraud prevention and data marketplace capabilities

Kochava Experience represents the 2025 evolution of Kochava's core mobile measurement platform, designed to modernize the user interface, workflow, and data accessibility of one of the AdTech industry's most established MMPs. Kochava, founded in 2011 and headquartered in Sandpoint, Idaho, has long been a major player in mobile attribution and marketing analytics, serving brands, agencies, and app developers who need precise measurement of their digital advertising campaigns across mobile, CTV, and web environments. The Kochava Experience refresh focuses on improving the platform's usability, dashboard customization, and real-time reporting capabilities while retaining the deep attribution, fraud prevention, and audience segmentation features that existing customers rely on. The update aligns with broader industry shifts toward privacy-centric measurement, SKAdNetwork support, and incrementality testing as third-party identifiers continue to deprecate. Within the AdTech ecosystem, Kochava competes directly with AppsFlyer, Adjust, and Branch as a full-stack MMP. The platform's significance lies in its independence, its robust fraud protection suite (Kochava Fraud Console), and its data marketplace (Kochava Collective), which together position it as a comprehensive measurement and data intelligence solution for performance marketers.