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Brief
Affle

Affle

Delivers consumer acquisitions through a proprietary CPCU model that ensures advertisers pay only for converted users, leveraging consumer intelligence and mobile-first technology optimized for emerging markets.

affle.comSingapore, SingaporeFounded 2005

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Mobile Advertising and Marketing Technology
Business Model
Performance-based advertising platform
Target Market
Enterprise and Mid-Market
Employee Count
501-1000
Revenue Range
$100M-$200M
Stock Symbol
AFFLE (NSE/BSE India)
API Available
Yes
Market Position

Leading mobile marketing platform in emerging markets, particularly strong in India and Southeast Asia

Overview

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions and engagement solutions to brands and app marketers. The company operates across multiple emerging markets with a strong presence in India, Southeast Asia, and other regions. Affle's platform combines mobile advertising, attribution technology, and consumer engagement tools to help advertisers reach and convert mobile users effectively. The company's core offerings include its mobile ad network, CPCU (Cost Per Converted User) model, and various consumer engagement platforms. Affle has built a significant presence in the mobile-first markets of Asia, leveraging its technology to deliver performance-based advertising solutions. As a publicly-traded company listed on Indian stock exchanges, Affle has demonstrated consistent growth in the mobile advertising sector. Affle's business model focuses on performance-based advertising, where advertisers pay for actual conversions rather than just impressions or clicks. This approach has positioned the company as a trusted partner for brands looking to acquire high-quality users in emerging markets. The company serves a diverse range of clients including e-commerce platforms, gaming companies, fintech apps, and other digital businesses seeking to scale their mobile user base.

Products & Features

Affle CPCU Platform

Cost Per Converted User platform that delivers performance-based mobile user acquisition with payment only for actual conversions

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Key Features
CPCU (Cost Per Converted User) pricing modelMobile attribution and trackingConsumer intelligence and behavioral insightsProgrammatic advertising capabilitiesReal-time campaign optimizationFraud detection and preventionMulti-channel user acquisitionRetargeting and re-engagement toolsCross-device trackingPerformance analytics and reporting
Use Cases
Mobile app user acquisitionE-commerce customer acquisitionGaming app installs and engagementFintech app downloads and conversionsBrand awareness campaigns in emerging marketsUser retargeting and re-engagementPerformance marketing for mobile-first businessesCross-border advertising in Asia-Pacific region
Customer Segments
Mobile app developersE-commerce platformsGaming companiesFintech companiesDigital brandsPerformance marketersAdvertising agenciesEnterprise brands expanding in emerging markets
Connections

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