Affle

Leading mobile advertising platform in India and Southeast Asia, with growing presence in Middle East, Africa, and Latin America through acquisitions

Affle is a publicly-traded mobile marketing technology company headquartered in Singapore with significant operations in India. Founded in 2006, Affle operates a proprietary Consumer Platform that delivers relevant mobile advertisements to consumers, driving conversions and app installs for advertisers. The platform leverages a vast data network, AI-driven consumer intelligence, and programmatic capabilities to connect brands with mobile-first audiences across emerging markets including India, Southeast Asia, the Middle East, and Africa. Affle's core offering revolves around its CPCU (Cost Per Converted User) model, which charges advertisers only when a user completes a defined conversion action — a performance-driven approach that differentiates it from traditional impression-based advertising. The company has grown significantly through strategic acquisitions, including Vizury, Mediasmart, Jampp, and RevX, expanding its capabilities in retargeting, connected TV, programmatic, and global market reach. Listed on India's National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), Affle has established itself as a leading mobile advertising platform in high-growth emerging markets. Its technology stack integrates data analytics, machine learning, and real-time bidding infrastructure to optimize ad delivery and consumer engagement. The company serves a diverse range of verticals including e-commerce, fintech, gaming, and FMCG, positioning itself as a critical partner for brands seeking mobile-first growth in developing economies.