Delivers consumer acquisitions through a proprietary CPCU model that ensures advertisers pay only for converted users, leveraging consumer intelligence and mobile-first technology optimized for emerging markets.
Last updated Feb 25, 2026 by AI Enrichment
Leading mobile marketing platform in emerging markets, particularly strong in India and Southeast Asia
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions and engagement solutions to brands and app marketers. The company operates across multiple emerging markets with a strong presence in India, Southeast Asia, and other regions. Affle's platform combines mobile advertising, attribution technology, and consumer engagement tools to help advertisers reach and convert mobile users effectively. The company's core offerings include its mobile ad network, CPCU (Cost Per Converted User) model, and various consumer engagement platforms. Affle has built a significant presence in the mobile-first markets of Asia, leveraging its technology to deliver performance-based advertising solutions. As a publicly-traded company listed on Indian stock exchanges, Affle has demonstrated consistent growth in the mobile advertising sector. Affle's business model focuses on performance-based advertising, where advertisers pay for actual conversions rather than just impressions or clicks. This approach has positioned the company as a trusted partner for brands looking to acquire high-quality users in emerging markets. The company serves a diverse range of clients including e-commerce platforms, gaming companies, fintech apps, and other digital businesses seeking to scale their mobile user base.
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