Pushwoosh

Enables businesses to increase user engagement and retention through personalized, automated multi-channel messaging across push notifications, in-app messages, email, SMS, and WhatsApp with advanced segmentation and journey building capabilities.

pushwoosh.comWashington, District of Columbia, United StatesFounded 2012

Last updated May 11, 2026

Industry: Mobile Marketing Automation & Customer Engagement
Business Model: SaaS
Target Market: SMB, Mid-Market, Enterprise
Employee Count: 51-200
Funding: $1.2M
API Available: Yes

Marketing Automation Customer Engagement Mobile Marketing

Market Position

Established player in mobile push notification and multi-channel customer engagement with global reach serving 130,000+ applications

Overview

Pushwoosh is a customer engagement and mobile marketing automation platform that specializes in multi-channel messaging solutions. Founded in 2012, the company provides businesses with tools to send push notifications, in-app messages, emails, SMS, and WhatsApp messages to engage users across mobile and web platforms. The platform serves over 130,000 applications globally and delivers billions of messages monthly, making it a significant player in the mobile marketing technology space. Pushwoosh positions itself as a comprehensive customer engagement solution that combines messaging capabilities with advanced features like audience segmentation, behavioral triggers, journey automation, and analytics. The platform caters to businesses of all sizes, from startups to enterprises, across various industries including e-commerce, media, finance, travel, and gaming. Its focus on mobile-first engagement and cross-platform support distinguishes it in the competitive landscape of marketing automation and customer engagement platforms.

Products & Features

Push Notifications

Cross-platform push notifications for iOS, Android, Web, and other platforms with rich media support

In-App Messages

Contextual messaging within mobile applications to engage active users

Customer Journey Builder

Visual automation tool for creating multi-step, multi-channel engagement campaigns

Audience Segmentation

Advanced user segmentation based on behavior, demographics, and custom attributes

Email Marketing

Email campaign management integrated with mobile messaging channels

SMS & WhatsApp

Text messaging and WhatsApp Business messaging capabilities

A/B Testing

Split testing for messages and campaigns to optimize engagement

Analytics & Reporting

Real-time analytics and reporting on campaign performance and user behavior

Key Features

Multi-channel messaging (Push, In-App, Email, SMS, WhatsApp)Customer journey automationAdvanced audience segmentationBehavioral triggers and event-based messagingA/B testing and optimizationRich media push notificationsGeolocation and geofencingReal-time analytics and reportingPersonalization engineCross-platform SDK support

Use Cases

Mobile app user retention and re-engagementE-commerce cart abandonment recoveryTransactional notifications and alertsContent and news distributionLocation-based marketing campaignsOnboarding and user activation flowsEvent-triggered messagingCustomer lifecycle marketingPromotional campaigns and offers

Customer Segments

Mobile app developersE-commerce businessesMedia and publishing companiesGaming companiesFinancial servicesTravel and hospitalityRetail brandsSaaS companiesHealthcare providers

Connections

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