Enables businesses to increase user engagement and retention through personalized, automated multi-channel messaging across push notifications, in-app messages, email, SMS, and WhatsApp with advanced segmentation and journey building capabilities.
Last updated Feb 8, 2026
Established player in mobile push notification and multi-channel customer engagement with global reach serving 130,000+ applications
Pushwoosh is a customer engagement and mobile marketing automation platform that specializes in multi-channel messaging solutions. Founded in 2012, the company provides businesses with tools to send push notifications, in-app messages, emails, SMS, and WhatsApp messages to engage users across mobile and web platforms. The platform serves over 130,000 applications globally and delivers billions of messages monthly, making it a significant player in the mobile marketing technology space. Pushwoosh positions itself as a comprehensive customer engagement solution that combines messaging capabilities with advanced features like audience segmentation, behavioral triggers, journey automation, and analytics. The platform caters to businesses of all sizes, from startups to enterprises, across various industries including e-commerce, media, finance, travel, and gaming. Its focus on mobile-first engagement and cross-platform support distinguishes it in the competitive landscape of marketing automation and customer engagement platforms.
Cross-platform push notifications for iOS, Android, Web, and other platforms with rich media support
Contextual messaging within mobile applications to engage active users
Visual automation tool for creating multi-step, multi-channel engagement campaigns
Advanced user segmentation based on behavior, demographics, and custom attributes
Email campaign management integrated with mobile messaging channels
Text messaging and WhatsApp Business messaging capabilities
Split testing for messages and campaigns to optimize engagement
Real-time analytics and reporting on campaign performance and user behavior