Pushwoosh
Enables businesses to increase user engagement and retention through personalized, automated multi-channel messaging across push notifications, in-app messages, email, SMS, and WhatsApp with advanced segmentation and journey building capabilities.
Last updated Feb 8, 2026
- Industry
- Mobile Marketing Automation & Customer Engagement
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $1.2M
- API Available
- Yes
Market Position
Established player in mobile push notification and multi-channel customer engagement with global reach serving 130,000+ applications
Overview
Pushwoosh is a customer engagement and mobile marketing automation platform that specializes in multi-channel messaging solutions. Founded in 2012, the company provides businesses with tools to send push notifications, in-app messages, emails, SMS, and WhatsApp messages to engage users across mobile and web platforms. The platform serves over 130,000 applications globally and delivers billions of messages monthly, making it a significant player in the mobile marketing technology space. Pushwoosh positions itself as a comprehensive customer engagement solution that combines messaging capabilities with advanced features like audience segmentation, behavioral triggers, journey automation, and analytics. The platform caters to businesses of all sizes, from startups to enterprises, across various industries including e-commerce, media, finance, travel, and gaming. Its focus on mobile-first engagement and cross-platform support distinguishes it in the competitive landscape of marketing automation and customer engagement platforms.
Products & Features
Push Notifications
Cross-platform push notifications for iOS, Android, Web, and other platforms with rich media support
In-App Messages
Contextual messaging within mobile applications to engage active users
Customer Journey Builder
Visual automation tool for creating multi-step, multi-channel engagement campaigns
Audience Segmentation
Advanced user segmentation based on behavior, demographics, and custom attributes
Email Marketing
Email campaign management integrated with mobile messaging channels
SMS & WhatsApp
Text messaging and WhatsApp Business messaging capabilities
A/B Testing
Split testing for messages and campaigns to optimize engagement
Analytics & Reporting
Real-time analytics and reporting on campaign performance and user behavior
Key Features
Multi-channel messaging (Push, In-App, Email, SMS, WhatsApp)Customer journey automationAdvanced audience segmentationBehavioral triggers and event-based messagingA/B testing and optimizationRich media push notificationsGeolocation and geofencingReal-time analytics and reportingPersonalization engineCross-platform SDK support
Use Cases
Mobile app user retention and re-engagementE-commerce cart abandonment recoveryTransactional notifications and alertsContent and news distributionLocation-based marketing campaignsOnboarding and user activation flowsEvent-triggered messagingCustomer lifecycle marketingPromotional campaigns and offers
Customer Segments
Mobile app developersE-commerce businessesMedia and publishing companiesGaming companiesFinancial servicesTravel and hospitalityRetail brandsSaaS companiesHealthcare providers