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Pushwoosh

Pushwoosh

Mobile Marketing Automation & Customer Engagementpushwoosh.com

Enables businesses to increase user engagement and retention through personalized, automated multi-channel messaging across push notifications, in-app messages, email, SMS, and WhatsApp with advanced segmentation and journey building capabilities.

Last updated Jun 23, 2026

Founded
2012
HQ
Washington, District of Columbia, United States
Connections
10

At a glance

Employees
51-200
Funding
$1.2M
10integrations
Marketing AutomationCustomer EngagementMobile Marketing

About

Established player in mobile push notification and multi-channel customer engagement with global reach serving 130,000+ applications

Pushwoosh is a customer engagement and mobile marketing automation platform that specializes in multi-channel messaging solutions. Founded in 2012, the company provides businesses with tools to send push notifications, in-app messages, emails, SMS, and WhatsApp messages to engage users across mobile and web platforms. The platform serves over 130,000 applications globally and delivers billions of messages monthly, making it a significant player in the mobile marketing technology space. Pushwoosh positions itself as a comprehensive customer engagement solution that combines messaging capabilities with advanced features like audience segmentation, behavioral triggers, journey automation, and analytics. The platform caters to businesses of all sizes, from startups to enterprises, across various industries including e-commerce, media, finance, travel, and gaming. Its focus on mobile-first engagement and cross-platform support distinguishes it in the competitive landscape of marketing automation and customer engagement platforms.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Push Notifications

    Cross-platform push notifications for iOS, Android, Web, and other platforms with rich media support

  • In-App Messages

    Contextual messaging within mobile applications to engage active users

  • Customer Journey Builder

    Visual automation tool for creating multi-step, multi-channel engagement campaigns

  • Audience Segmentation

    Advanced user segmentation based on behavior, demographics, and custom attributes

  • Email Marketing

    Email campaign management integrated with mobile messaging channels

  • SMS & WhatsApp

    Text messaging and WhatsApp Business messaging capabilities

  • A/B Testing

    Split testing for messages and campaigns to optimize engagement

  • Analytics & Reporting

    Real-time analytics and reporting on campaign performance and user behavior

Key features

Multi-channel messaging (Push, In-App, Email, SMS, WhatsApp)Customer journey automationAdvanced audience segmentationBehavioral triggers and event-based messagingA/B testing and optimizationRich media push notificationsGeolocation and geofencingReal-time analytics and reportingPersonalization engineCross-platform SDK support

Use cases

Mobile app user retention and re-engagementE-commerce cart abandonment recoveryTransactional notifications and alertsContent and news distributionLocation-based marketing campaignsOnboarding and user activation flowsEvent-triggered messagingCustomer lifecycle marketingPromotional campaigns and offers

Customer segments

Mobile app developersE-commerce businessesMedia and publishing companiesGaming companiesFinancial servicesTravel and hospitalityRetail brandsSaaS companiesHealthcare providers

Tech & specs

Technology stack

iOS SDKAndroid SDKReact Native SDKFlutter SDKCordova/PhoneGap SDKUnity SDKWeb PushRESTful APIWebhook support

Security & compliance

GDPRCCPAISO 27001Privacy Shield

Deployment

Cloud

API

Yes

Explore further

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On the Mapby country + regionOn the GraphNetwork around Pushwoosh