myTarget

Leading advertising platform in Russian and CIS markets

myTarget is a comprehensive advertising platform operated by VK (formerly Mail.ru Group), one of Russia's largest internet companies. The platform provides advertisers with access to VK's extensive ecosystem of social networks, including VKontakte (VK), Odnoklassniki, and other properties, reaching over 100 million users across Russia and CIS countries. myTarget offers sophisticated targeting capabilities, multiple ad formats, and performance-based advertising solutions. The platform serves as VK's primary advertising technology solution, enabling advertisers to run campaigns across social media, mobile apps, and partner websites. myTarget provides tools for audience targeting based on demographics, interests, behaviors, and custom audience segments, along with real-time analytics and optimization features. The platform supports various advertising objectives including brand awareness, traffic generation, app installs, and conversions. As part of VK's advertising ecosystem, myTarget holds a dominant position in the Russian digital advertising market, competing with international platforms like Google Ads and Meta Ads, as well as regional players like Yandex.Direct. The platform has become increasingly important for advertisers targeting Russian-speaking audiences, particularly following geopolitical shifts that have affected the availability of Western advertising platforms in the region.