AdTrace

AdTrace is a mobile measurement and analytics platform that specializes in mobile app attribution and campaign performance tracking for the digital advertising ecosystem. The company provides comprehensive solutions enabling mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses understand which marketing channels and campaigns are driving the most valuable users to their mobile applications, providing critical insights for optimizing return on advertising spend (ROAS). The platform combines advanced attribution technology with fraud prevention capabilities to ensure accurate measurement of marketing performance in an increasingly complex mobile advertising landscape. AdTrace serves as a mobile measurement partner (MMP) for mobile app developers, digital marketing agencies, and brands seeking to navigate the challenges of multi-touch attribution, cross-device tracking, deep linking, and audience segmentation. The company's solutions are particularly valuable in addressing the evolving privacy landscape, helping marketers comply with data protection regulations and maintain accurate campaign measurement in a post-IDFA environment. AdTrace integrates with major advertising networks, ad exchanges, and marketing technology platforms to provide a unified view of mobile marketing performance across the entire customer journey. The platform's comprehensive approach to mobile attribution positions it as a critical infrastructure component for businesses investing in mobile user acquisition, enabling data-driven decision-making and marketing optimization in real-time.