AdTrace
Comprehensive fraud prevention capabilities integrated with attribution
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
About
AdTrace operates in the competitive mobile measurement partner (MMP) space, providing attribution and analytics solutions for mobile app marketers. The company positions itself as a comprehensive platform addressing the complex challenges of mobile attribution in an evolving privacy landscape, particularly in the post-IDFA environment following Apple's App Tracking Transparency framework.
AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify which marketing channels and campaigns drive the most valuable users to their mobile applications, delivering critical insights for optimizing return on advertising spend (ROAS). The platform combines advanced attribution technology with robust fraud prevention capabilities to ensure accurate measurement of marketing performance in an increasingly complex mobile advertising landscape. AdTrace serves mobile app developers, digital marketing agencies, and brands navigating the challenges of multi-touch attribution, cross-device tracking, deep linking, and audience segmentation. The company's solutions are particularly valuable in addressing the evolving privacy landscape, helping marketers comply with data protection regulations while maintaining accurate campaign measurement in a post-IDFA environment. AdTrace integrates with major advertising networks, ad exchanges, and marketing technology platforms to provide a unified view of mobile marketing performance across the entire customer journey. The platform's comprehensive approach to mobile attribution positions it as critical infrastructure for businesses investing in mobile user acquisition, enabling data-driven decision-making and real-time marketing optimization in an environment where accurate attribution has become increasingly challenging.
Business model
B2B SaaS
Target market
Mobile app developers, digital marketing agencies, mobile advertisers, and brands investing in mobile user acquisition and app marketing campaigns
What they offer
Mobile App Attribution
Multi-touch attribution tracking to identify which marketing channels and campaigns drive app installs and user engagement
Campaign Performance Tracking
Real-time analytics and reporting on user acquisition campaign performance across multiple advertising channels
Fraud Prevention
Advanced fraud detection and prevention capabilities to ensure accurate measurement and protect advertising spend from fraudulent activity
Cross-Device Tracking
Technology to track user journeys across multiple devices and touchpoints for comprehensive attribution
Deep Linking
Deep linking capabilities to improve user experience and track user flows from ads to specific in-app content
Audience Segmentation
Tools for segmenting and analyzing user cohorts based on acquisition source, behavior, and value
ROAS Optimization
Analytics and insights focused on optimizing return on advertising spend through data-driven campaign adjustments
Privacy-Compliant Measurement
Solutions designed to maintain accurate attribution while complying with data protection regulations and operating in post-IDFA environment
Ad Network Integrations
Pre-built integrations with major advertising networks, ad exchanges, and marketing technology platforms