devtodev

Niche analytics and engagement platform focused on mobile games and apps, acquired by AppsFlyer to enhance its product analytics capabilities

devtodev was a comprehensive analytics and engagement platform founded in 2014, headquartered in Vilnius, Lithuania, designed specifically for mobile game and app developers. The platform provided a unified suite of tools covering behavioral analytics, user segmentation, push notifications, A/B testing, and monetization analytics, enabling developers to deeply understand player behavior and optimize their products accordingly. devtodev distinguished itself by combining analytics with direct engagement capabilities in a single platform, reducing the need for multiple third-party integrations. The company served a global customer base of mobile game studios and app developers, ranging from indie developers to mid-sized studios, offering both free and paid tiers to accommodate different scales of operation. Its analytics capabilities included funnel analysis, cohort analysis, retention tracking, and revenue analytics, making it a meaningful competitor to platforms like GameAnalytics and deltaDNA in the gaming analytics niche. In November 2023, AppsFlyer, the leading mobile measurement and marketing analytics company, acquired devtodev to bolster its product analytics and engagement capabilities. The acquisition signaled AppsFlyer's intent to expand beyond attribution into deeper in-app behavioral analytics and player engagement tooling, integrating devtodev's technology into its broader mobile marketing ecosystem.