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Brief
Propeller Ads

Propeller Ads

Ad Networkpropellerads.com

PropellerAds delivers high-volume, performance-driven advertising solutions through innovative ad formats and global reach, enabling advertisers to scale user acquisition campaigns while helping publishers maximize revenue from their traffic across all devices and geos.

Last updated May 11, 2026 · Connections updated Jun 3, 2026

Founded
2011
HQ
London, England, United Kingdom
Connections
12

At a glance

Employees
51-200
Funding
private-equity-backed
3integrations7competitors

About

Leading performance-based ad network specializing in alternative ad formats and global reach with strong presence in affiliate marketing

PropellerAds is a global digital advertising technology company founded in 2011 that operates as a multifaceted ad network and self-serve advertising platform. The company connects advertisers with publisher inventory across 195+ countries, specializing in performance-based advertising solutions with a focus on innovative ad formats including push notifications, interstitials, pop-unders, native ads, and in-page push. PropellerAds serves over 150,000 publishers and processes billions of ad impressions daily, positioning itself as a significant player in the performance marketing and affiliate marketing ecosystem. The platform is particularly known for its strength in emerging markets and alternative traffic monetization, offering both advertisers and publishers sophisticated targeting capabilities, real-time bidding technology, and anti-fraud protection. PropellerAds has built a reputation for providing high-quality traffic across multiple verticals including e-commerce, gaming, utilities, sweepstakes, and mobile applications, with a strong emphasis on user acquisition and conversion optimization. The company operates on a global scale with a distributed team and has established itself as a preferred network for performance marketers seeking scale and ROI-focused campaigns.

Business model

Marketplace

Target market

SMB, Mid-Market

What they offer

  • Push Notifications

    Browser-based push notification ads delivered to opted-in users across desktop and mobile devices

  • In-Page Push

    Push-style ad format that works without subscription and displays within web pages

  • Interstitial Ads

    Full-screen ad units displayed at natural transition points in user flow

  • Pop-under Ads

    Traditional pop-under format opening behind the active browser window

  • Native Ads

    Content-style ad units that blend with publisher content

  • Self-Serve Platform

    Advertiser dashboard for campaign creation, management, optimization and real-time reporting

  • Publisher Dashboard

    Monetization platform for publishers to manage ad placements and track earnings

  • CPA Goal Optimization

    Automated bidding and optimization system targeting specific cost-per-action goals

Key features

Multi-format ad serving (push, interstitial, pop-under, native)Global reach across 195+ countriesReal-time bidding (RTB) technologyAdvanced targeting options (geo, device, OS, browser, connection type)Anti-fraud and traffic quality filtersCPA Goal optimization algorithmAutomated rules and campaign optimizationReal-time statistics and reportingMultiple payment methods24/7 customer supportAPI access for automationWhite-label and direct link options

Use cases

User acquisition for mobile apps and gamesE-commerce product promotion and salesLead generation campaignsAffiliate marketing and CPA offersSweepstakes and prize promotionsContent discovery and website traffic generationBrand awareness campaigns in emerging marketsPublisher monetization across all traffic types

Customer segments

Performance marketers and affiliatesMobile app developersE-commerce businessesDigital marketing agenciesMedia buyersContent publishers and website ownersMobile and desktop traffic publishersGaming companiesLead generation companies

Tech & specs

Technology stack

Real-time bidding (RTB) engineMachine learning optimization algorithmsAnti-fraud detection systemsCloud infrastructureAPI integration frameworkAnalytics and reporting platform

Security & compliance

GDPR

Deployment

Cloud

API

Yes

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