AdMaven

Mid-to-large independent performance ad network with strong push notification and pop-under inventory, popular among affiliate marketers and media buyers

AdMaven is an independent ad network founded in Israel that has established itself as a significant player in the performance advertising space. The company operates a self-serve platform enabling advertisers to run campaigns across multiple ad formats including push notifications, in-page push, pop-under (popunder), native ads, and interstitials. With a claimed reach of over 2 billion impressions daily and a publisher network spanning thousands of websites globally, AdMaven serves both direct advertisers and media buyers looking for volume-driven traffic at competitive CPMs. The platform is particularly well-regarded in affiliate marketing and performance marketing circles, where advertisers seek high-volume, cost-effective traffic sources for verticals such as e-commerce, gaming, finance, dating, and software downloads. AdMaven provides advanced targeting capabilities including geo, device, browser, OS, and carrier targeting, along with frequency capping and bid optimization tools. The self-serve dashboard allows granular campaign control, making it accessible to both small affiliates and larger media buying teams. In the AdTech ecosystem, AdMaven occupies a niche as a mid-tier to large independent ad network focused on performance and ROI-driven campaigns. It competes with networks like PropellerAds, Adsterra, and RichPush, differentiating itself through its push notification inventory quality, global reach, and publisher monetization tools. The company also operates a robust publisher-side platform, allowing website owners to monetize traffic through various ad formats.