Vpon

One of the largest mobile advertising and big data platforms in Asia-Pacific, with particular strength in Greater China and cross-border APAC campaigns

Vpon Big Data Group is a prominent mobile advertising and data analytics company headquartered in Hong Kong, with a strong presence across Greater China (mainland China, Hong Kong, Taiwan) and Southeast Asia. Founded in 2008, Vpon has built one of the largest mobile data platforms in the Asia-Pacific region, enabling advertisers and marketers to leverage first-party and third-party data for precise audience targeting and campaign optimization across mobile channels. The company's core offerings include a mobile demand-side platform (DSP), data management platform (DMP), and big data analytics services. Vpon aggregates and analyzes vast amounts of mobile behavioral data to help brands, agencies, and publishers execute data-driven advertising campaigns. Its proprietary data assets — covering hundreds of millions of mobile users across APAC — give it a distinctive edge in cross-border and regional targeting. Vpon occupies a significant niche as a specialist in the APAC mobile advertising ecosystem, particularly for brands seeking to reach Chinese-speaking consumers across borders. It serves global and regional brands, advertising agencies, and media companies, positioning itself as a bridge between Western advertisers and Asian mobile audiences. The company has expanded its data business to include travel retail analytics, location intelligence, and consumer insights, broadening its value beyond pure-play advertising.