Epocrates

Leading mobile point-of-care clinical reference platform with integrated pharmaceutical advertising network

Epocrates, founded in 1998, is a leading provider of mobile clinical reference tools and drug information for healthcare professionals. The platform serves as a critical point-of-care resource used by physicians, nurse practitioners, and other clinicians to access drug information, check interactions, and make informed prescribing decisions. In 2013, Epocrates was acquired by athenahealth for $293 million, and the company operates as part of athenahealth's broader healthcare technology ecosystem. From an AdTech perspective, Epocrates operates a unique healthcare professional (HCP) advertising network that enables pharmaceutical and medical device companies to reach clinicians at the point of care. The platform leverages its extensive user base of verified healthcare professionals to deliver targeted advertising, sponsored drug monographs, and educational content. This makes Epocrates a significant player in the pharmaceutical marketing and healthcare advertising space, offering brands direct access to prescribers during critical decision-making moments. Epocrates' advertising solutions include display advertising within its mobile app, sponsored content, and custom marketing programs that allow pharmaceutical companies to influence prescribing behavior. The platform's value lies in its ability to reach a highly engaged, verified audience of healthcare professionals with relevant messaging at the exact moment they are making clinical decisions, making it a premium advertising channel in the healthcare vertical.