Adjoe

Leading playtime-based mobile advertising platform focused on gaming vertical

Adjoe is a mobile advertising platform that pioneered the playtime-based advertising model, where users are rewarded for the time they spend engaging with advertised applications. Founded as part of the adjoe GmbH entity, the company operates primarily within the mobile gaming ecosystem, connecting app developers seeking user acquisition with engaged audiences. Their performance-based approach focuses on quality engagement metrics rather than simple installs. The platform serves as a user acquisition channel for mobile app developers and game publishers, offering a unique value exchange where users earn rewards for genuine app engagement measured by actual playtime. This model aims to deliver higher-quality users with better retention rates compared to traditional install-based advertising. Adjoe has established itself as a notable player in the mobile gaming advertising space, particularly in European markets. Adjoe operates as part of adjoe GmbH, which is a subsidiary of AppLike Group (now part of adjoe GmbH's corporate structure). The company has grown to become a significant mobile ad platform with a focus on rewarded engagement and performance marketing in the mobile app ecosystem.