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Brief

AppsDiscovery

Mobile Advertising & App User Acquisition

Performance-based mobile advertising platform that connects app developers with quality users through targeted, data-driven campaigns optimized for app installs and user engagement.

Founded: 2012HQ: Tel Aviv, Israel

Last updated Jun 23, 2026 by the ATDb Editorial Team

About

Specialized mobile ad network focused on app discovery and user acquisition

AppsDiscovery is a mobile advertising technology company that specializes in app discovery and user acquisition solutions. The company operates as a mobile ad network and demand-side platform (DSP) focused on helping mobile app developers and advertisers reach and acquire high-quality users through targeted advertising campaigns. AppsDiscovery provides performance-based mobile advertising solutions that connect advertisers with publishers across various mobile platforms, with a particular emphasis on cost-per-install (CPI) and cost-per-action (CPA) campaigns. The company positions itself within the mobile app marketing ecosystem as a performance-driven partner that helps app developers scale their user base through data-driven targeting and optimization. AppsDiscovery leverages programmatic advertising technology to deliver app install campaigns across mobile web and in-app inventory, serving both iOS and Android platforms. While not among the largest players in the mobile advertising space, the company has established itself as a specialized provider in the app discovery and user acquisition vertical.

Business model

Marketplace

Target market

SMB

What they offer

  • Mobile Ad Network

    Performance-based advertising network connecting advertisers with mobile publishers for app install campaigns

  • User Acquisition Platform

    Tools and technology for mobile app developers to acquire and engage users through targeted campaigns

Key features

Cost-per-install (CPI) campaignsPerformance-based pricing modelsMobile app targetingCampaign optimization toolsCross-platform support (iOS/Android)Real-time reporting and analytics

Use cases

Mobile app user acquisitionApp install campaignsMobile game promotionPerformance marketing for app developersMobile app monetization for publishers

Customer segments

Mobile app developersMobile game publishersPerformance marketersMobile app publishers

Tech & specs

Deployment

Cloud

API

Limited

Corporate history
  1. 2012 · Founded

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