Provides comprehensive ad verification, brand safety, and fraud prevention solutions that enable advertisers to protect their brand reputation and optimize media quality across all digital channels in real-time.
Last updated May 11, 2026 by AI Enrichment
Leading global ad verification platform competing with DoubleVerify and Oracle MOAT
Provable, previously known as Integral Ad Science (IAS), is a leading global media measurement and optimization platform that helps advertisers ensure their digital ads appear in safe, suitable, and viewable environments. The company provides verification solutions that protect brands from ad fraud, ensure viewability, and maintain brand safety across display, video, mobile, and social media advertising channels. Provable serves major advertisers, agencies, and publishers worldwide, offering real-time data and analytics to optimize media quality and campaign performance. The company has established itself as one of the top players in the ad verification space, competing directly with companies like DoubleVerify and MOAT (Oracle). Their technology helps advertisers maximize ROI by ensuring ads reach real audiences in appropriate contexts while avoiding fraudulent traffic and unsuitable content.
Comprehensive viewability measurement across display, video, and mobile advertising
Content verification to ensure ads appear in brand-suitable environments
Advanced fraud detection and prevention to eliminate non-human and fraudulent traffic
Contextual targeting and avoidance solutions for brand suitability
Holistic measurement combining viewability, brand safety, and fraud metrics