Provable

One of the top two global digital ad verification providers, competing directly with DoubleVerify for enterprise advertiser and publisher clients

Provable, rebranded from Integral Ad Science (IAS), is a global leader in digital advertising verification and optimization. The company provides a comprehensive suite of tools that help advertisers, agencies, and publishers ensure their digital campaigns are brand-safe, viewable, and free from ad fraud. Its technology analyzes billions of ad impressions across display, video, mobile, and social environments, offering real-time signals and post-campaign reporting to maximize media quality and ROI. Founded in 2009, IAS grew to become one of the most trusted third-party verification providers in the industry, competing closely with DoubleVerify and Moat (Oracle). The company went public on Nasdaq in 2021 under the ticker IAS, establishing itself as a publicly traded independent verification leader. In 2024, IAS rebranded to Provable, signaling a broader strategic vision around provable media quality and outcomes-based advertising assurance. The rebrand reflected the company's evolution beyond traditional verification into deeper measurement and optimization capabilities. In the AdTech ecosystem, Provable occupies a critical trust layer between buyers and sellers, integrating with major DSPs, SSPs, social platforms, and ad servers. Its Context Control and Multimedia product lines, along with AI-driven brand safety segments, position it as a sophisticated measurement partner for enterprise advertisers seeking accountability in programmatic and direct media buys. The company serves thousands of clients globally, including major brands, agencies, and media companies.