Provable

Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevention, and viewability across digital advertising campaigns.

Where they sit

Stack tier: Ecosystem Services (A)

Contextual AdvertisingVerification & MeasurementAd Fraud Prevention

One of two dominant independent ad verification vendors globally, competing directly with DoubleVerify for enterprise advertiser and publisher measurement budgets

Ownership

Parent: Poseidon Group

Competitors

Chainlink