Verizon Media DSP
RebrandedNew York, New York, United States · Founded 2017
1001-5000 employees
Sourced & current · updated Oct 12, 2026Website
Verizon Media DSP, now Yahoo DSP, was a global demand-side platform headquartered in New York, USA, previously known as Oath Advertising Platform, Adap.tv, and before that Advertising.com.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
A major programmatic DSP leveraging Yahoo's first-party data and owned-and-operated premium inventory to compete with Google DV360, The Trade Desk, and Amazon DSP
Ownership
Parent: Yahoo (Apollo Global Management)