Amazon Fresh
D · Extended EcosystemSubsidiaryConvenient online grocery shopping with fast delivery of fresh food and household essentials, integrated with Amazon Prime membership benefits.
Last updated Feb 18, 2026
- Industry
- Grocery Retail/E-commerce
- Business Model
- E-commerce/Retail
- Target Market
- Consumer (B2C)
- Employee Count
- 10,000-50,000
- Funding
- N/A
- Revenue Range
- >$1B
- Stock Symbol
- NASDAQ:AMZN
- Parent Company
- Amazon.com, Inc.
- API Available
- Limited
Market Position
Major online grocery delivery service backed by Amazon's infrastructure and logistics network
Overview
Amazon Fresh is not an AdTech company but rather a grocery delivery and retail service operated by Amazon. It provides online grocery shopping with delivery and pickup options, offering fresh produce, meat, seafood, dairy products, and household essentials. Amazon Fresh operates both as an e-commerce platform and through physical retail stores in select markets. While Amazon Fresh itself is not part of the AdTech ecosystem, it exists within Amazon's broader ecosystem which includes Amazon Advertising (a major AdTech platform). Amazon Fresh may utilize retail media advertising on its platform, allowing brands to advertise products to shoppers, which connects it tangentially to the AdTech space through Amazon's advertising infrastructure.
Products & Features
Online Grocery Delivery
Home delivery of fresh groceries and household items
Amazon Fresh Stores
Physical grocery stores with Just Walk Out technology in select locations
Pickup Service
Order online and pickup at designated locations
Key Features
Fresh produce and groceriesSame-day and next-day delivery optionsIntegration with Amazon PrimePhysical store locationsJust Walk Out shopping technology
Use Cases
Weekly grocery shoppingFresh food deliveryHousehold essentials replenishmentMeal planning and ingredient delivery
Customer Segments
Amazon Prime membersUrban consumersBusy familiesTech-savvy shoppers