A
Amazon DSP
Seattle, Washington, United States · Founded 2012
10000+ employees · AMZN
Amazon's demand-side platform enabling programmatic advertising across Amazon properties and third-party sites, leveraging Amazon's unique commerce and audience data.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Retail Media PlatformProgrammatic Platform
One of the top three global DSPs, uniquely positioned with proprietary first-party commerce and audience data; dominant in retail media and connected TV advertising
Ownership
Parent: Amazon
Subsidiaries