Amazon DSP

Seattle, Washington, United States · Founded 2012

10001+ employees · AMZN

Sourced & current · updated Oct 12, 2026Website

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution, introduced in 2012, that enables advertisers to reach targeted audiences both on Amazon and across third-party sites.

Where they sit

Stack tier: Core Platforms (S)

Demand Side Platform (DSP)Retail Media PlatformProgrammatic Platform

One of the largest and most data-rich DSPs globally, leveraging Amazon's unparalleled first-party shopper data to compete directly with Google DV360 and The Trade Desk for programmatic advertising spend