Amazon DSP

Seattle, Washington, United States · Founded 2012

10000+ employees · AMZN

Sourced & current · updated Aug 27, 2026Website

Amazon's demand-side platform enabling programmatic advertising across Amazon properties and third-party sites, leveraging Amazon's unique commerce and audience data.

Where they sit

Stack tier: Core Platforms (S)

Demand Side Platform (DSP)Retail Media PlatformProgrammatic Platform

One of the top three DSPs globally, uniquely positioned with exclusive first-party commerce data and closed-loop attribution from Amazon's retail ecosystem