Pushspring

Niche mobile audience data provider specializing in app-graph signals, now operating under T-Mobile US to enhance carrier-backed mobile advertising offerings

Pushspring is a mobile audience data platform that specializes in app-based audience segments derived from mobile device behavior. The platform enables advertisers and marketers to target consumers based on the apps installed and used on their devices, providing unique mobile intent signals that go beyond traditional demographic or cookie-based targeting. Pushspring's data assets allow for highly precise audience segmentation across programmatic advertising channels. In July 2019, T-Mobile US acquired Pushspring, integrating the company's mobile data capabilities into T-Mobile's broader advertising and data strategy. Under T-Mobile's ownership, Pushspring's technology and data assets complement T-Mobile's first-party carrier data, enhancing the telco's ability to offer advertisers rich, mobile-centric audience insights. This acquisition positioned T-Mobile as a more formidable player in the mobile advertising and data ecosystem. Pushspring operates within the competitive mobile data and audience segment marketplace, where it differentiates itself through app-graph data — a detailed map of app usage patterns across millions of devices. Its segments are made available through major demand-side platforms (DSPs) and data marketplaces, making it accessible to programmatic buyers seeking mobile-first targeting solutions. The company serves agencies, brands, and programmatic buyers looking to leverage mobile behavioral signals for campaign targeting and audience discovery.