Pushspring

Mobile app-based audience data provider integrated into T-Mobile's advertising solutions, competing with telco and third-party data platforms

PushSpring, now part of T-Mobile US, is a mobile audience data marketplace that specializes in app-based audience segments derived from mobile device behavior. Acquired by T-Mobile on July 31, 2019, PushSpring's technology and data assets were folded into T-Mobile's advertising solutions business, enhancing the carrier's ability to offer unique, consent-based mobile audience targeting to brands and agencies. The platform leverages signals from apps installed and used on mobile devices to construct rich audience profiles for programmatic advertising campaigns. Prior to its acquisition, PushSpring operated as an independent Seattle-based startup, building a reputation for delivering high-quality mobile intent data that went beyond traditional demographic targeting. Its app graph technology allowed advertisers to infer consumer interests, purchase intent, and lifestyle attributes from app usage patterns — a differentiated signal in the crowded data marketplace landscape. This capability made PushSpring an attractive acquisition target for T-Mobile, which sought to build a competitive advertising business leveraging its carrier-level data assets. Under T-Mobile's ownership, PushSpring's capabilities are now offered as part of T-Mobile Advertising Solutions, which combines carrier-grade first-party data with PushSpring's mobile audience intelligence. This positions T-Mobile as a meaningful competitor in the mobile advertising data space, going up against telco and data peers such as Verizon Media and AT&T's Xandr. The combined offering gives advertisers access to verified, privacy-compliant mobile audience segments at scale.