Pushspring

Niche mobile audience data provider specializing in app-based behavioral segments, operating as part of T-Mobile's advertising data ecosystem

Pushspring, now part of T-Mobile US, is a Seattle-based mobile audience data platform specializing in app-based audience segments derived from mobile device behavior. The platform analyzes signals from apps installed and used on mobile devices to build rich audience profiles, enabling advertisers to target consumers based on demonstrated mobile intent. These segments are made available through programmatic advertising channels, giving marketers access to unique first- and third-party mobile data signals that go beyond traditional demographic or cookie-based targeting. T-Mobile US acquired Pushspring in July 2019, integrating the company's mobile audience data capabilities into T-Mobile's broader advertising and data strategy. The acquisition positioned T-Mobile to leverage Pushspring's app intelligence alongside T-Mobile's own carrier-level data assets, strengthening its foothold in the mobile advertising and data marketplace. Pushspring's technology complemented T-Mobile's ambitions in the AdTech space, particularly as the carrier sought to monetize its unique network-level insights. Within the AdTech ecosystem, Pushspring operates as a provider of mobile-first audience data under T-Mobile's ownership, contributing to a larger suite of advertising solutions. Its core differentiation lies in the granularity and specificity of app-usage signals, which serve as strong proxies for consumer intent, lifestyle, and purchase behavior. As part of T-Mobile, Pushspring's data assets support advertising solutions targeting brands, agencies, and programmatic buyers seeking high-quality mobile audiences.