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Brief
Pushspring was acquired by T-Mobile US (Jul 2019)— See the full lineage →
Pushspring

Pushspring

Mobile Audience Data & Programmatic Advertisingt-mobile.com

PushSpring is a US-based mobile marketing and advertising technology company that was quietly acquired by T-Mobile US to bolster its advertising technology capabilities.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Seattle, Washington, United States
Parent
T-Mobile US
Connections
10

AI-drafted from public sources10 sources cited

At a glance

Employees
11-50
8integrations1corporate family1acquisitions
Data Management Platform

About

Mobile app-based audience data provider integrated into T-Mobile's advertising solutions, competing with telco and third-party data platforms

PushSpring is a US-based mobile marketing and advertising technology company that was quietly acquired by T-Mobile US to bolster its advertising technology capabilities. The company processes billions of monthly mobile app and device-level signals to build highly accurate, multi-dimensional classifications of mobile app audiences, offering over 500 million targetable device IDs. Its platform collects audience data from mobile applications and devices, enabling advertisers to run personalized campaigns targeting users based on demographics, behaviors, and interests. Customers can activate these custom audiences through top DMPs, DSPs, and more than 150 execution platforms spanning mobile, display, video, TV, social, and other digital channels. The platform serves over 650 agencies and brands that use PushSpring's tools to build robust audience segments for analysis and activation. Source 1: telcotitans.com — T-Mobile US has acquired PushSpring, a mobile marketing ... Source 2: newswire.com — PushSpring Launches Audience Marketplace ... Source 3: appsamurai.com — PushSpring

Business model

Marketplace

Target market

Enterprise

What they offer

  • App Graph Audience Segments

    Pre-built and custom audience segments derived from mobile app installation and usage data for programmatic targeting

  • Mobile Intent Data

    Behavioral signals inferred from app activity indicating consumer interests, purchase intent, and lifestyle attributes

  • T-Mobile Advertising Solutions Integration

    PushSpring's data capabilities integrated into T-Mobile's broader carrier-grade advertising platform

Key features

App-based audience segmentationMobile device behavioral signalsProgrammatic DSP/DMP integrationsCustom audience creationPrivacy-compliant data collectionCarrier-level data enrichment via T-Mobile

Use cases

Mobile audience targeting in programmatic campaignsConsumer interest and intent modelingApp category-based retargetingCross-device audience extensionBrand suitability and contextual alignment

Customer segments

Brand advertisersMedia agenciesDemand-side platforms (DSPs)Data management platforms (DMPs)Mobile app marketers

Tech & specs

Technology stack

Mobile SDK data collectionApp graph modelingProgrammatic API integrationsCloud-based data processing

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
  2. 2019Acquired by T-Mobile US
    Still operating as part of T-Mobile US
Connection details
See integrations with Pushspring (8)

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Pushspring