Pushspring

Niche mobile audience data provider with unique app-graph signals, operating as an Amazon subsidiary with distribution through major programmatic platforms

Pushspring is a Seattle-based mobile audience data platform that specializes in app-based audience segments derived from mobile device behavior. The platform aggregates data on which apps consumers have installed and actively use on their smartphones, translating these signals into actionable audience segments for programmatic advertising campaigns. Advertisers leverage Pushspring's data to reach highly specific consumer groups based on demonstrated mobile intent — for example, targeting users who have travel apps, fitness apps, or financial apps installed on their devices. Pushspring was acquired by Amazon in 2019, integrating its mobile audience data capabilities into Amazon's broader advertising and data ecosystem. The acquisition allowed Amazon to enhance its audience targeting capabilities, particularly for mobile-first advertising strategies. Pushspring's data assets complement Amazon's first-party retail and behavioral data, creating richer consumer profiles for advertisers operating within and outside the Amazon ecosystem. In the AdTech landscape, Pushspring occupies a niche but valuable position as a mobile-specific data provider. Its app-graph data — mapping which apps are installed on which devices — provides a unique signal layer that complements traditional demographic and behavioral targeting. The platform's segments are available through major demand-side platforms (DSPs) and data marketplaces, making it accessible to programmatic buyers across the industry. As mobile usage continues to dominate digital consumption, app-install data remains a differentiated and privacy-resilient targeting signal.