P
Pushspring
AcquiredSeattle, Washington, United States · Founded 2014
11-50 employees
Pushspring is a mobile audience data marketplace that provides app-based audience segments derived from mobile device behavior for use in programmatic advertising. The platform enables advertisers to target consumers based on the apps installed and used on their devices, offering unique mobile intent signals. Pushspring was acquired by Amazon but continues to operate as a data provider in the ecosystem.
Where they sit
Stack tier: Ecosystem Services (A)
Data Management Platform
Niche mobile audience data provider specializing in app-graph signals, now operating under T-Mobile US to enhance carrier-backed mobile advertising offerings
Ownership
Parent: T-Mobile US