Pushspring
AcquiredSeattle, Washington, United States · Founded 2015
11-50 employees
Pushspring is a mobile audience data marketplace that provides app-based audience segments derived from mobile device behavior for use in programmatic advertising. The platform enables advertisers to target consumers based on the apps installed and used on their devices, offering unique mobile intent signals. Pushspring was acquired by Amazon but continues to operate as a data provider in the ecosystem.
Where they sit
Stack tier: Ecosystem Services (A)
Data Management Platform
Mobile app-based audience data provider integrated into T-Mobile's advertising solutions, competing with telco and third-party data platforms
Ownership
Parent: T-Mobile US