Fluent

Leading performance marketing company with proprietary first-party data assets focused on customer acquisition

Fluent, Inc. is a publicly-traded performance marketing company that operates at the intersection of data, media, and technology. The company has built a unique position in the digital advertising ecosystem by leveraging proprietary first-party data collected through its owned-and-operated digital properties and rewards-based programs. Through these properties, Fluent captures consumer intent signals and connects advertisers with qualified prospects at scale. The company's platform enables advertisers to acquire customers through permission-based marketing, where consumers voluntarily engage with brand offers in exchange for rewards or incentives. This approach allows Fluent to deliver high-quality leads and customer acquisition outcomes across various verticals including financial services, health and wellness, retail, and media/entertainment. Fluent's business model is primarily performance-based, meaning advertisers typically pay for qualified actions rather than impressions or clicks. Fluent has evolved through strategic acquisitions and organic growth to build a comprehensive suite of customer acquisition solutions. The company serves both direct advertisers and agencies, providing them with access to engaged consumers through multiple touchpoints including co-registration offers, email marketing, display advertising, and content recommendation. As privacy regulations tighten and third-party cookies deprecate, Fluent's first-party data assets position it advantageously in the evolving digital advertising landscape.