Checkout Is the New Click: Fluent’s PJ Triboletti on Why the POS Screen Is Commerce Media’s Next Frontier

CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media are making the argument for embedding media directly into the point-of-sale experience, tied to loyalty data and capable of tracking […]

Last updated Jul 13, 2026 by ATDb automated enrichment