PJ Triboletti

PJ Triboletti is a performance marketing and revenue-focused executive at Fluent, a leading data-driven performance marketing company. Known for his expertise in customer acquisition, digital advertising, and monetization strategies, Triboletti has played a key role in helping Fluent grow its advertiser relationships and revenue operations. His work sits at the intersection of first-party data, consent-based marketing, and performance-driven outcomes for brands and direct response advertisers. Triboletti has built his career in the AdTech and digital media space, developing deep expertise in programmatic advertising, lead generation, and performance marketing. At Fluent, he has been instrumental in managing and expanding relationships with advertisers across verticals including financial services, insurance, retail, and subscription services, helping clients acquire customers at scale through Fluent's owned-and-operated media properties and data assets. His background reflects a broader trend in AdTech toward privacy-compliant, first-party data strategies, and he has been involved in navigating the industry's shift away from third-party cookies toward more durable identity and consent-based solutions. Triboletti is regarded as a knowledgeable operator within the performance marketing segment of the AdTech ecosystem.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026