Digital Media Solutions

Mid-tier publicly traded performance marketing company with strong vertical specialization in insurance, healthcare, and education

Digital Media Solutions (DMS) is a publicly traded performance marketing company headquartered in Clearwater, Florida. Founded in 2012, DMS operates a technology-enabled platform that connects advertisers with consumers through data-driven digital media strategies. The company focuses on customer acquisition across high-value verticals including insurance, healthcare, education, and home services, leveraging proprietary first-party data and advanced analytics to optimize campaign performance and ROI for its clients. DMS offers a suite of services spanning programmatic advertising, search engine marketing, social media advertising, email marketing, and owned-and-operated media properties. Its platform integrates data intelligence with media execution, enabling advertisers to reach targeted audiences at scale. The company has grown both organically and through strategic acquisitions, expanding its technology capabilities and publisher network over time. In the AdTech ecosystem, DMS occupies a position as a performance marketing intermediary that bridges the gap between brand advertisers and performance-focused outcomes. Its emphasis on first-party data, particularly in regulated verticals like insurance and healthcare, has become increasingly valuable in a post-third-party-cookie environment. The company went public via a SPAC merger in 2020 and trades on the NYSE, giving it capital market access to fund continued growth and acquisitions.