CTV’s Race for Consolidation May Stop at Measurement

The wave of consolidation we're seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, Director of Product Strategy at AppsFlyer. But as Yip explores, measurement doesn't necessarily fit into this framework as neatly as other parts of the CTV Read More

Last updated Aug 25, 2026 by ATDb automated enrichment