Oren Kaniel

Oren Kaniel is the co-founder and CEO of AppsFlyer, the company he built into the world's dominant mobile attribution and marketing analytics platform. Since founding AppsFlyer in 2011 alongside Reshef Mann, Kaniel has guided the company from a scrappy Israeli startup to a global infrastructure provider trusted by tens of thousands of brands, agencies, and app developers across more than 90 countries. AppsFlyer's SDK is embedded in the vast majority of the world's top apps, making Kaniel one of the most consequential figures in mobile AdTech. Under Kaniel's leadership, AppsFlyer has consistently been at the forefront of industry-defining shifts: pioneering privacy-preserving attribution methodologies, building out SKAdNetwork measurement solutions in response to Apple's ATT framework, and championing fraud prevention as a core pillar of mobile marketing integrity. His philosophy of building trust through data transparency and privacy-first principles has shaped how the broader industry approaches measurement in a post-IDFA world. AppsFlyer has raised over $300 million in funding and achieved unicorn status, with a valuation exceeding $2 billion. Kaniel is a frequent voice at major industry conferences and in trade press, advocating for open measurement standards, advertiser data rights, and ethical data practices. His background in software engineering and product development, combined with a deep understanding of the mobile ecosystem, has allowed him to position AppsFlyer not just as a vendor but as a neutral, trusted third party in the complex relationship between advertisers, publishers, and platforms.

Last updated Jun 6, 2026 by the ATDb Editorial Team