AI-drafted from public sources8 sources cited
Bio
Oren Kaniel is the Chief Executive Officer and Co-Founder of AppsFlyer. AppsFlyer is a mobile measurement and attribution company he started in Israel in 2011 with Reshef Mann. Recognizing that web-era tools failed to serve mobile app developers and that conflicting interests were creating disorder across the advertising ecosystem, Kaniel co-founded AppsFlyer on the principle that attribution and measurement must be independent, unbiased, and trusted. Under his leadership, AppsFlyer has grown into what the industry regards as a trusted source for attribution and measurement, helping businesses measure hundreds of billions of user actions daily and serving thousands of leading brands, over 100,000 marketing professionals, and thousands of partners. Source 1: unifygtm.com — Who is the CEO of AppsFlyer in 2026? Oren Kaniel Source 2: siliconvalleyinvestclub.com — Oren Kaniel — Co-founder & CEO, AppsFlyer Source 3: appsflyer.com — Neutrality Isn't a Feature. It's the Foundation. | Oren Kaniel, ...
Career
CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Education
- B.Sc. Computer Science, Tel Aviv University
Recognition
Publications
- Regular contributor to industry trade press including Marketing Land, VentureBeat, and AppsFlyer blog on mobile measurement and privacy