AppsFlyer Agentic AI Suite

Global leader in mobile attribution and measurement, expanding into agentic AI-powered marketing automation

AppsFlyer Agentic AI Suite is a product offering from AppsFlyer, the globally recognized mobile attribution and marketing analytics platform founded in 2011 and headquartered in San Francisco, CA. The Agentic AI Suite, launched in November 2025, represents AppsFlyer's strategic move into AI-driven automation by enabling MCP (Model Context Protocol)-compatible AI agents — including Claude, ChatGPT, and Cursor — to interact directly with AppsFlyer's attribution and analytics data. This allows marketers and developers to automate complex data queries, campaign analysis, and optimization workflows through natural language interfaces. The suite is built on top of AppsFlyer's existing data infrastructure, which processes billions of mobile events daily across thousands of app publishers and advertisers. By exposing its platform capabilities through MCP, AppsFlyer allows AI agents to autonomously retrieve attribution data, analyze campaign performance, detect fraud signals, and surface actionable insights without requiring manual dashboard navigation. This positions AppsFlyer at the intersection of mobile measurement and the emerging agentic AI ecosystem. In the broader AdTech landscape, this launch signals a significant shift toward AI-native workflows in mobile marketing measurement. AppsFlyer competes with Adjust, Singular, and Kochava in the mobile attribution space, and the Agentic AI Suite differentiates it by offering deeper AI interoperability. Given AppsFlyer's scale — serving over 12,000 customers including major brands and app developers globally — the suite has the potential to meaningfully accelerate how performance marketers interact with attribution data.