Adometry
Provided enterprise marketers with advanced multi-touch attribution modeling to understand the true impact of marketing touchpoints across channels and optimize campaign performance based on data-driven insights.
Last updated Jun 23, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 51-200
- Funding
- $17.5M
About
Leading independent attribution platform before acquisition by Google
Adometry was a marketing attribution and analytics company founded in 2011 that provided enterprise-level attribution modeling and cross-channel campaign measurement solutions. The platform helped advertisers understand the customer journey across multiple touchpoints and channels, enabling data-driven marketing optimization through advanced analytics and attribution modeling. In May 2014, Google acquired Adometry to enhance its own attribution capabilities within the Google Analytics suite. Following the acquisition, Adometry's technology was integrated into Google Analytics 360 Suite, specifically contributing to Google Attribution (later Google Analytics 360 Attribution), which provided multi-touch attribution modeling for enterprise advertisers. The Adometry brand was eventually phased out as its core technology became part of Google's broader marketing analytics ecosystem.
Business model
SaaS
Target market
Enterprise
What they offer
Adometry Attribution
Multi-touch attribution platform that analyzed customer journeys across digital and offline channels to determine marketing effectiveness
Adometry Analytics
Cross-channel analytics dashboard providing insights into campaign performance and ROI across marketing touchpoints
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Deployment
API
Limited
- 2011 · Founded
- Still operating as part of Google