Provided data-driven, cross-channel attribution modeling to help advertisers understand true marketing ROI and optimize media spend across all touchpoints.
Last updated Feb 21, 2026 by AI Enrichment
Leading attribution platform prior to Google acquisition
Adometry was a marketing attribution and analytics company that provided sophisticated cross-channel measurement solutions to help advertisers understand the impact of their marketing investments across multiple channels. The company specialized in data-driven attribution modeling, allowing marketers to move beyond last-click attribution to understand the true contribution of each marketing touchpoint in the customer journey. Founded in 2011, Adometry quickly established itself as a leader in the marketing attribution space, serving major brands and agencies with its advanced analytics platform. The company's technology enabled marketers to optimize their media mix, allocate budgets more effectively, and improve ROI across digital and offline channels. In May 2014, Google acquired Adometry to enhance its own attribution and analytics capabilities, integrating Adometry's technology into what would eventually become part of Google's marketing measurement suite. Following the acquisition, Adometry's standalone platform was gradually sunset as its capabilities were absorbed into Google's broader advertising technology ecosystem.
Cross-channel attribution modeling solution that measured marketing effectiveness across digital and offline channels
Tools for optimizing budget allocation and media mix based on attribution insights
Data-driven attribution models tailored to specific business objectives and customer journeys