Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory

Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More

Last updated May 14, 2026 by ATDb automated enrichment