Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential

The connected TV advertising market is hurtling toward $30 billion, but the real opportunity doesn’t lay in scale alone – it’s in proving that ads actually work. That’s the thesis driving FreeWheel’s recent partnerships with Stagwell and Walmart Connect, both of which prioritize what the industry calls “outcome-based optimization” – the ability to tie advertising […]

Last updated Jun 3, 2026 by ATDb automated enrichment