Khurrum Malik

Evangelist

Khurrum Malik works in advertising technology at Walmart Connect.

Last updated Jul 11, 2026 by the ATDb Editorial Team · Connections updated Jul 21, 2026

In the news

Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating BrandsJul 21
Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic | Cannes 2026Jul 7

Company

Walmart Connect

Based

Chicago, Illinois, United States

Connections

Years in industry: 15 years

Career

Vice President of Marketing
Basis Technologies · prior to CMO appointment
Senior Marketing Role
Digital/AdTech sector · prior to Basis

Expertise & education

Expertise

Programmatic AdvertisingDSP StrategyIndependent AdTechMedia TransparencyAgency Technology StacksB2B Marketing for AdTechSupply Chain IntegrityOmnichannel Campaign Management

Speaking topics

Independent AdTech and the case against walled gardensProgrammatic transparency and supply chain integrityAgency programmatic stack consolidationDSP competition and the future of open advertising ecosystems

Recognition

Publications

Contributed commentary and bylines in AdTech trade press including trade outlets covering programmatic and agency technology

Connection details