Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands

CANNES, France — Integrated commerce programs combining branded content, connected television, in-store marketing, and search are generating measurable sales impact that points toward a broader industry shift from one-time performance captures toward durable brand growth. “One of the big trends we’re seeing here at Cannes is creativity powering commerce more and more,” Khurrum Malik, vp […]

Last updated Jul 21, 2026 by ATDb automated enrichment