Sidecar

Specialized AI-powered shopping and performance advertising platform for mid-market to enterprise e-commerce retailers

Sidecar is an e-commerce marketing technology company that programmatically connects retailers' products to the most relevant consumers.¹ Using machine learning, Sidecar addresses the complex, data-intensive challenge of matching consumers to relevant retail products across paid marketing channels, with its intent-focused technology enabling retailers to display product ads to the consumers most likely to purchase them at the right moment.¹ The platform works across all major advertising channels, including Google, Microsoft Bing, Facebook, Instagram, and Amazon.² Sidecar processes an average of 1.2 million data points daily to analyze and index every product in a retailer's catalog, helping drive measurable revenue and maximize ROI across all devices while reducing the cost of customer acquisition.¹ Quartile, a leading ad optimization platform for e-commerce marketplace sellers, acquired Sidecar, and the two companies combined under the Quartile name to form what they described as the world's largest cross-channel e-commerce advertising platform.² Source 1: prnewswire.com — Sidecar Raises $8 Million to Support Its Rapid Growth and ... Source 2: quartile.com — Quartile Acquires Sidecar to Form Largest Cross-Channel ...