SVP, Strategy & Business Development at Integral Ad Science
Lehrfeld is known for bridging the advertiser, platform, and verification worlds through strategic partnerships, and for championing attention metrics and brand safety standards at Integral Ad Science.
Last updated Feb 27, 2026 by AI Enrichment
Rich Lehrfeld is a senior AdTech executive known for building high-impact strategic partnerships at the intersection of ad verification, brand safety, and measurement. As SVP of Strategy & Business Development at Integral Ad Science (IAS), he leads efforts to expand the company's footprint across major platforms, publishers, and advertisers, with a particular focus on attention metrics and quality assurance solutions that help brands understand true campaign effectiveness in digital environments. Before joining IAS, Lehrfeld held a notable role at Amazon Advertising, where he served as General Manager and Head of Amazon Advertising's brand and agency marketing. In that capacity, he was instrumental in shaping how Amazon communicated its advertising value proposition to brands and agencies, helping to elevate Amazon's ad business into a major force in the programmatic and retail media landscape. Earlier in his career, he spent a significant tenure at American Express, where he led digital marketing and media strategy, giving him deep expertise in the advertiser-side perspective that now informs his work on the technology and verification side. Lehrfeld's career arc — from major advertiser to tech giant to verification platform — gives him a uniquely well-rounded perspective on the challenges facing the digital advertising ecosystem. He is recognized for his ability to forge partnerships that advance industry standards around viewability, ad fraud prevention, and brand suitability, and he is a frequent voice on the evolving role of attention metrics as a next-generation currency for digital advertising effectiveness.
Amazon Advertising (2018-2022)
American Express (2008-2018)