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Rich Lehrfeld

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Rich Lehrfeld is SVP & General Manager at Walmart Connect, where he leads the retail media advertising business. He previously served as General Manager and Head of Brand and Agency Marketing at Amazon Advertising, and before that spent a decade at American Express as VP of Digital Marketing & Media.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
SVP & General Manager
Company
Walmart Connect
Based
Hoboken, New Jersey, United States
Connections
2
Years in industry
20 years

Bio

Rich Lehrfeld is SVP & General Manager at Walmart Connect, where he leads the retail media advertising business. He previously served as General Manager and Head of Brand and Agency Marketing at Amazon Advertising, and before that spent a decade at American Express as VP of Digital Marketing & Media.

Career

  • General Manager & Head of Brand and Agency Marketing

    Amazon Advertising · 2018-2022

  • VP, Digital Marketing & Media

    American Express · 2008-2018

Expertise & education

Expertise

Retail Media NetworksProgrammatic AdvertisingBrand and Agency MarketingDigital Marketing StrategyFirst-Party DataOmnichannel AdvertisingPerformance MarketingAudience Targeting

Education

  • Bachelor's Degree, University at Albany, SUNY

Speaking topics

Retail Media and the Future of AdvertisingFirst-Party Data StrategiesBrand and Performance Marketing ConvergenceOmnichannel Customer EngagementThe Evolution of Retail Media Networks

Recognition

Notable achievements

  • Led strategic business development at IAS to expand attention metrics offerings across major digital platforms
  • As GM at Amazon Advertising, helped scale Amazon's advertising business and its agency and brand relationships into a top-tier ad platform
  • Spent over a decade at American Express leading digital media strategy, providing deep buy-side expertise now applied to AdTech solutions
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