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Rich Lehrfeld

SVP & General Manager at Walmart Connect

Scaling retail media and advertiser solutions at Walmart Connect

DealmakerNew York, New York, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Rich Lehrfeld is SVP & General Manager at Walmart Connect, where he leads the retail media advertising business. He previously served as General Manager and Head of Brand and Agency Marketing at Amazon Advertising, and before that spent a decade at American Express as VP of Digital Marketing & Media.

Previous Roles

General Manager & Head of Brand and Agency Marketing

Amazon Advertising (2018-2022)

VP, Digital Marketing & Media

American Express (2008-2018)

Expertise
Ad VerificationBrand SafetyAttention MetricsProgrammatic AdvertisingStrategic PartnershipsViewability MeasurementAd Fraud PreventionRetail Media
Education
  • Bachelor's Degree, University at Albany, SUNY
Notable Achievements
  • Led strategic business development at IAS to expand attention metrics offerings across major digital platforms
  • As GM at Amazon Advertising, helped scale Amazon's advertising business and its agency and brand relationships into a top-tier ad platform
  • Spent over a decade at American Express leading digital media strategy, providing deep buy-side expertise now applied to AdTech solutions
Speaking Topics
Attention Metrics and the Future of Ad MeasurementBrand Safety and Suitability in Digital AdvertisingAd Verification and Programmatic QualityStrategic Partnerships in AdTech
Connections