Prashant Kothari
Prashant Kothari is a senior product leader at Walmart Connect, Walmart's advertising platform, where he oversees the development of retail media products that connect brands with Walmart's massive shopper base across digital and in-store touchpoints. He is recognized for scaling self-serve advertising tools, programmatic capabilities, and closed-loop measurement solutions that leverage Walmart's first-party purchase data — a critical differentiator in a post-cookie advertising landscape. His work has helped position Walmart Connect as a top-tier retail media network competing directly with Amazon Advertising and Kroger Precision Marketing. Kothari's career has been rooted in the convergence of e-commerce and advertising technology. Before his current role, he held product leadership positions that built his expertise in programmatic infrastructure, audience targeting, and performance measurement. His trajectory reflects a broader industry shift toward retailer-owned media networks as brands seek deterministic, purchase-based signals to replace third-party cookie targeting. As retail media has emerged as one of the fastest-growing segments in digital advertising, Kothari has been instrumental in building the product infrastructure that allows both large CPG brands and emerging advertisers to activate campaigns at scale within Walmart's ecosystem. His focus on self-serve accessibility and measurement transparency addresses two of the most critical pain points for advertisers investing in retail media.
Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026
- Years in industry
- 15 years
Bio
Prashant Kothari is a senior product leader at Walmart Connect, Walmart's advertising platform, where he oversees the development of retail media products that connect brands with Walmart's massive shopper base across digital and in-store touchpoints. He is recognized for scaling self-serve advertising tools, programmatic capabilities, and closed-loop measurement solutions that leverage Walmart's first-party purchase data — a critical differentiator in a post-cookie advertising landscape. His work has helped position Walmart Connect as a top-tier retail media network competing directly with Amazon Advertising and Kroger Precision Marketing. Kothari's career has been rooted in the convergence of e-commerce and advertising technology. Before his current role, he held product leadership positions that built his expertise in programmatic infrastructure, audience targeting, and performance measurement. His trajectory reflects a broader industry shift toward retailer-owned media networks as brands seek deterministic, purchase-based signals to replace third-party cookie targeting. As retail media has emerged as one of the fastest-growing segments in digital advertising, Kothari has been instrumental in building the product infrastructure that allows both large CPG brands and emerging advertisers to activate campaigns at scale within Walmart's ecosystem. His focus on self-serve accessibility and measurement transparency addresses two of the most critical pain points for advertisers investing in retail media.
Career
Senior Director of Product Management
Walmart Connect · prior to VP role
Product Leadership Role
AdTech or E-commerce company
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led product development for Walmart Connect as it became one of the top retail media networks in the US by advertiser spend
- Built self-serve advertising infrastructure enabling brands of all sizes to activate campaigns across Walmart's digital and in-store properties
- Developed closed-loop measurement solutions leveraging Walmart's first-party purchase data to demonstrate campaign ROI