Brand New Galaxy

Specialist connected-commerce agency absorbed into Assembly (Stagwell) as Assembly Digital Commerce, bringing e-commerce and digital shelf expertise to a global omnichannel media network.

Brand New Galaxy was a connected-commerce agency headquartered in Amsterdam, Netherlands, specializing in e-commerce strategy, digital shelf optimization, and performance-driven commerce solutions for global brands. The agency built a strong reputation for helping consumer goods companies navigate the complexities of online retail, combining data analytics, content optimization, and media activation to drive measurable sales outcomes across major retail platforms such as Amazon, Walmart, and other digital marketplaces. In April 2022, Brand New Galaxy became Stagwell's first acquisition of an existing affiliate agency, signaling the network's intent to deepen its commerce capabilities. The agency was subsequently absorbed into Assembly, Stagwell's global omnichannel media agency, where its capabilities were integrated to form Assembly Digital Commerce. This integration was designed to connect digital commerce expertise with Assembly's broader omnichannel media offering, enabling brands to link retail media, performance marketing, and commerce strategy under one roof. As Assembly Digital Commerce, the former Brand New Galaxy team and capabilities continue to serve global brand clients, but the Brand New Galaxy name no longer operates as a distinct entity. The absorption into Assembly represents a broader industry trend of holding companies consolidating specialist commerce agencies into larger, full-service media and performance networks to deliver integrated brand performance at scale.