Brand New Galaxy

European connected-commerce agency integrated into Stagwell's Assembly network, specializing in marketplace strategy and digital shelf optimization for global consumer brands

Brand New Galaxy (BNG) was an Amsterdam-headquartered connected-commerce and digital marketing agency specializing in e-commerce strategy, marketplace management, and digital shelf optimization. Founded with a focus on helping consumer brands navigate the complexities of online retail ecosystems, BNG built expertise across major platforms including Amazon, Bol.com, and other European and global marketplaces. The agency offered end-to-end commerce services including content creation, paid media, SEO, analytics, and retail media strategy. In April 2022, Stagwell Inc. acquired Brand New Galaxy, marking a significant milestone as it was Stagwell's first acquisition of an existing affiliate partner rather than a standalone external company. This move was part of Stagwell's broader strategy to build out its commerce and performance marketing capabilities globally. BNG brought deep European marketplace expertise and a strong client roster of multinational consumer goods brands to the Stagwell network. Following the acquisition, Brand New Galaxy was integrated into Stagwell's Assembly global media network and rebranded as Assembly Digital Commerce. This entity now operates as the commerce-focused arm of Assembly, combining BNG's marketplace and e-commerce capabilities with Assembly's broader media planning, buying, and data-driven marketing services. The combined offering positions Assembly Digital Commerce as a significant player in the connected-commerce and retail media space across Europe and beyond.