Assembly

Leading global commerce-marketing agency with integrated retail media technology, differentiated by the Pacvue platform acquisition and multi-marketplace reach across 90+ retailers

Assembly is a global commerce-marketing agency that operates at the intersection of media strategy, data intelligence, and marketing technology. The company helps brands accelerate growth through integrated retail media, performance marketing, and e-commerce solutions. With a presence spanning multiple continents, Assembly serves a wide range of consumer brands seeking to optimize their digital shelf presence and advertising ROI across major marketplaces and retail media networks. A defining moment in Assembly's evolution was its acquisition of Pacvue in October 2021, an enterprise-grade marketplace advertising and intelligence platform. This move significantly bolstered Assembly's technology capabilities, enabling clients to automate and optimize paid media campaigns across Amazon, Walmart, Instacart, and dozens of other retail media networks. The combined offering positions Assembly as both a strategic agency partner and a technology provider, a relatively rare dual capability in the retail media space. Assembly competes in the rapidly growing retail media and commerce marketing sector, going up against both pure-play technology platforms like Perpetua and Teikametrics, as well as large holding company agencies with commerce practices. Its differentiated positioning lies in combining proprietary technology through Pacvue with full-service agency expertise, allowing it to serve enterprise brands that need both strategic guidance and scalable automation tools across the increasingly fragmented retail media landscape.