Assembly

Stagwell's flagship global media agency network, competing with holding company media agencies from WPP, Publicis, IPG, and Omnicom

Assembly, now operating as part of Stagwell Media Network under Stagwell Inc., is a global media agency born from the merger of Assembly and ForwardPMX into a single integrated network. The agency combines data-driven media planning and buying with performance marketing capabilities, serving multinational brands across more than 20 countries through a network of 30+ offices and approximately 1,900 employees. The merger brought together complementary strengths in digital performance, search, programmatic, and traditional media to create a more formidable competitor to legacy holding company agencies. Assembly positions itself as a modern, full-service media agency that leverages Stagwell's proprietary technology stack alongside best-in-class third-party platforms to deliver measurable outcomes for clients. Its service offering spans paid search, paid social, programmatic display, connected TV, commerce media, and analytics, with a strong emphasis on data and technology integration. The agency serves a broad range of enterprise and mid-market clients across verticals including retail, financial services, technology, and consumer goods. Within the Stagwell ecosystem, Assembly functions as the flagship media buying and planning network, complementing Stagwell's broader portfolio of creative, research, and digital transformation agencies. It competes directly with media agencies from WPP, Publicis, IPG, and Omnicom, differentiating itself through its independent-minded culture, integrated data capabilities, and the backing of Stagwell's growing technology and media infrastructure.