Assembly

Leading global commerce-marketing agency with integrated retail media technology, differentiated by the Pacvue platform acquisition and Stagwell network backing

Assembly is a global commerce-marketing agency that operates at the intersection of media strategy, data intelligence, and marketing technology. The company helps brands accelerate growth through retail media optimization, e-commerce strategy, and marketplace advertising automation. Assembly's capabilities span paid search, programmatic, social commerce, and shopper marketing, making it a full-service partner for brands navigating the increasingly complex digital commerce landscape. A defining moment in Assembly's evolution was its acquisition of Pacvue in October 2021, an enterprise-grade marketplace advertising and intelligence platform. Pacvue brought sophisticated automation, analytics, and campaign management tools for Amazon, Walmart, Instacart, and other retail media networks, significantly enhancing Assembly's technology-driven service offering. This combination of agency expertise and proprietary technology positions Assembly as a differentiated player in the retail media space. Assembly operates globally with offices across North America, Europe, and Asia-Pacific, serving a broad range of enterprise and mid-market brands. The company competes with both pure-play retail media agencies and technology platforms, leveraging its hybrid model — combining managed services with software capabilities — to deliver measurable commerce outcomes. Assembly is part of the Stagwell Inc. network, which provides additional scale, data resources, and cross-channel marketing capabilities.