Performics

One of the largest global performance marketing agencies, operating as the dedicated performance arm of Publicis Groupe with presence in 57+ markets

Performics is one of the world's oldest and largest performance marketing agencies, founded in 2000 and now operating as the performance marketing arm of Publicis Groupe. The agency specializes in connecting brands with consumers through intent-driven marketing across search (SEO and SEM), affiliate marketing, social media, programmatic display, and commerce media. With a presence in over 57 markets globally, Performics serves major enterprise brands across retail, financial services, travel, and consumer goods verticals. The agency's core philosophy centers on 'Performance Thinking,' a proprietary methodology that integrates data science, technology, and human expertise to optimize marketing investments and drive measurable business outcomes. Performics leverages Publicis Groupe's broader technology ecosystem, including Epsilon's data capabilities and Publicis Sapient's digital transformation tools, to offer clients a differentiated, data-rich approach to performance marketing. In the AdTech and agency ecosystem, Performics occupies a strong position as a full-funnel performance marketing specialist within one of the world's largest holding companies. This affiliation gives it access to significant media buying scale, proprietary data assets, and advanced analytics platforms. The agency competes with both independent performance agencies and the performance divisions of other major holding companies, differentiating itself through its global reach, integrated technology stack, and deep expertise in search and commerce media.