General Manager, Addressability at The Trade Desk
As a senior leader overseeing addressability at The Trade Desk, one of the most influential DSPs globally, Fenney is central to the industry's identity transition efforts.
Last updated Apr 21, 2026 by jonholm
Luke Fenney leads addressability initiatives at The Trade Desk, focusing on the development and adoption of UID2 and other identity solutions in international markets. He plays a key role in the company's strategy for cookieless advertising transition.