Luke Fenney

Luke Fenney is a senior leader in the AdTech industry best known for his work at the intersection of programmatic advertising, identity infrastructure, and publisher monetization. Currently serving as SVP, Publishers & Platforms, International at LiveRamp — a role he has held since approximately December 2022 — he is responsible for driving LiveRamp's publisher and platform strategy across international markets, helping media owners and technology partners navigate the evolving identity landscape in a privacy-first era. His work focuses on enabling durable, consent-based audience addressability as the industry moves beyond third-party cookies and deprecated identifiers. Fenney has built a substantial career within the programmatic ecosystem, accumulating experience across demand-side platforms and identity infrastructure. Prior to LiveRamp, he was closely associated with The Trade Desk and its Unified ID 2.0 (UID2) initiative — an open-source identity framework designed to replace cookie-based targeting — where he served as a prominent evangelist and operational lead for addressability strategy in the UK and European markets. His background spans both buy-side and sell-side dynamics, giving him a well-rounded perspective on how identity solutions must serve publishers, advertisers, and data partners simultaneously. A recognized voice in the UK and European AdTech community, Fenney regularly engages with industry bodies, trade events, and working groups to advance practical understanding of identity frameworks and their real-world implementation across the open internet. His focus on interoperability, regulatory compliance, and scalable alternatives to deprecated identifiers has made him a notable figure as the industry grapples with signal loss from browser privacy changes and tightening data regulations across Europe and globally.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026