Skip to content

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era

DigidayMay 18, 2026Seb JosephRead original

Last updated May 18, 2026 by RSS Ingestion

Details

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.